Unveiled at Makeup in Paris in May, Brivaplast's Le Sport collection is a lively celebration of athleticism.
The products in this collection are specially designed for long-lasting wear, even during sports activities, thanks to their exceptional performance features.
The lineup includes eight distinct items: a Nourishing Facial Serum, Hydrating Lip Balm, Brow Definer, Easy Glide Eyeliner, Longwear Mascara, Waterproof Top Coat, Radiant Blush, and a Multi-Tasking Perfector.
The Emollient Face Serum showcases Brivaplast's APP611C Plushy, a versatile applicator characterized by its spacious body and gentle, rounded tip. The Italian brand praises the plush, velvety fleece covering for delivering a delightful experience during application. With two ample application areas, this applicator enables a generous product release with each side switch, streamlining the application process.
The Endurance Mascara makes use of Brivaplast's APP586 Lash-Up, which incorporates a uniquely crafted mascara wand equipped with gentle plastic bristles. These bristles are meticulously positioned along the inner core, forming a curved configuration that easily adapts to the eye and lash line's natural shape. Such a design guarantees precise product application right from the roots of the lashes.
The Brow Locker employs Brivaplast's compact eyebrow brush, known as model APP304. Its tapered design facilitates accurate application, efficiently grooming and defining the brow arch by smoothly combing through hairs, resulting in a natural and polished makeup finish.
In terms of embellishment, Brivaplast employed customized digital transfer technology specifically for PCR-recycled material packaging. The vibrant design captures a sense of speed and movement with abstract lines and gradients.