Yerim Lee arrived in Seoul, South Korea, in the early part of the year with the intention of seeing her extended family for around a week and starting an intense, expedited routine of beauty treatments.
Seoul has emerged as a global epicenter of beauty in recent years. The city is renowned for its emphasis on skincare, makeup, and prestigious plastic surgery facilities. Non-invasive or minimally invasive procedures aimed at attaining a beautiful, natural look with delicate, feminine features, glowing skin, and lustrous hair have become increasingly popular among Seoul's residents.
The focus on achieving a refined, subtly enhanced appearance through these advanced aesthetic treatments has solidified Seoul's status as a leading destination for beauty and cosmetic enhancements. The city's expertise and innovations in the realm of skincare, cosmetics, and minimally intrusive cosmetic procedures have captivated beauty enthusiasts worldwide.
In reference to the routine upkeep of salon manicures, body waxing, and blowouts, Lee noted, "Many women choose to undergo these treatments every few weeks for their nails and hair." "These practices have long played a significant role in our culture."
She pointed out that cosmetic injectables and the treatments she has had have become more typical as beauty standards change.
Lee started her beauty treatments in the US. She was born and raised in South Korea until the age of eleven. She currently resides in New York City. "I've started getting Botox now that I'm 0, but I like to have it done in Korea because of the unbeatable prices," the woman said. She had never returned for so many treatments at once.
"You can't ignore the price advantage," Lee stated. "Honestly, flying to Korea for Botox and fillers is cheaper."
With an emphasis on assisting non-Korean speakers, Lee is creating a website and database that will offer advice and information to anyone considering visiting South Korea for K-beauty procedures.
South Korea profits from the lucrative medical and beauty tourism sectors. The country's Health and Welfare Ministry made a calculated decision last year when it announced plans to expedite immigration proceedings for people in need of medical care, including cosmetic surgeries. The nation's efforts are beginning to pay off. The ministry just revealed statistics that show an extraordinary increase in the number of people seeking cosmetic treatments in 2023.
"I would advise travelers or those visiting for the first time to avoid them," she said. It's crucial that you conduct research and speak with a physician who can advise you on what to look for.
Lee observed that she had the opportunity to consult with a medical professional prior to each procedure. This allowed her to gain a comprehensive understanding of how injectables, lasers, or treatments would impact her body, including a detailed explanation of what to expect during the procedure and the recovery process.